Segmenting Your Audience on Twitter

EdgeWeight collaborated with big-data provider Bright Planet to demonstrate how to better process and understand large amounts of social data.

Pictured to the right is a sociogram representing the core communities of a data set of 6.7 million tweets from the first American presidential debate. Using social-network analysis, EdgeWeight shows how to quickly and effectively segment an audience into manageable and definable sections, identify influencers, and remove content that is of lesser importance to your needs. This provides excellent return on investment in terms of required time for analysis as well as insights gleaned from the analyst.

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